Enquiry Teardown
www.example-zahnklinik.com
Read on 11 September 2026. Manual run. 8 pages read.
Example: a Sopron clinic serving Austrian patients, anonymised.
What is costing you consults
7 findings, ranked by what they cost you in consults.
1 Medium
Patients can’t send an X-ray or photos with their first message
Your coordinator has to ask for them in a second exchange before anyone can talk about a treatment plan or a price.
Evidence
- /kontakt
name, email, telefon, nachricht
- /kontakt
2 Medium
No WhatsApp or other messaging app
A patient who would rather send a message than fill in a form or call an international number has no way to do it.
Evidence
- /
3 Medium
Your English site links to 17 pages; your German site links to 35
Some treatments exist only in German. The coverage matrix below shows which.
Evidence
- /
- /en/
4 Medium
No local phone number for Austrian and German patients
Calling you means dialling Hungary from abroad.
Evidence
- /kontakt
Tel.: +36 99 000 000
- /kontakt
5 Low
No enquiry form on the homepage
A patient ready to ask has to find the contact page first.
Evidence
- /
6 Low
UK patients see prices in EUR only
They convert every figure themselves before they can compare it with prices at home.
Evidence
- /en/dentist-hungary-prices
€ 500
- /en/dentist-hungary-prices
7 Low
Your FAQ page isn’t marked up as questions and answers
Search engines and AI assistants read it as plain text, not as the answers you wrote.
Evidence
- /en/dental-treatment-hungary/dental-implants-faq
Not measured here: how fast you answer
- First reply to an enquiry
- not measured
This teardown reads your public pages. It never sends an enquiry, so it can’t time your reply.
The Patient Flow Audit does. Over five working days we send enquiries to your clinic in three languages, through every path this readout found, and time each reply to the minute.
In a US study of 1.25 million sales leads, firms that tried to reply within an hour were nearly seven times as likely to reach a meaningful conversation as firms that waited an hour longer. Oldroyd, McElheran and Elkington, “The Short Life of Online Sales Leads”, Harvard Business Review, March 2011.
Languages
German
- Where
- /
- Pages linked
- 35
- Words on landing page
- 1,200
- Language tag
- correct
- hreflang
- reciprocal
English
- Where
- /en/
- Pages linked
- 17
- Words on landing page
- 1,398
- Language tag
- correct
- hreflang
- reciprocal
Hungarian
- Where
- /hu/
- Pages linked
- not read
- Words on landing page
- not read
- Language tag
- not read
- hreflang
- not read
Source countries
United Kingdom
- Pages in
- English
- Prices shown in
- EUR not their currency
- Local phone
- no
- Consultation in the country
- no
Ireland
- Pages in
- English
- Prices shown in
- EUR matches
- Local phone
- no
- Consultation in the country
- no
Germany
- Pages in
- German
- Prices shown in
- EUR matches
- Local phone
- no
- Consultation in the country
- no
Austria
- Pages in
- German
- Prices shown in
- EUR matches
- Local phone
- no
- Consultation in the country
- no
Switzerland
- Pages in
- German
- Prices shown in
- EUR not their currency
- Local phone
- no
- Consultation in the country
- no
Italy
- Pages in
- no pages in their language
- Prices shown in
- no prices
- Local phone
- no
- Consultation in the country
- no
Treatment pages per source country
| Treatment | UK | IE | DE | AT | CH | IT |
|---|---|---|---|---|---|---|
| Implants | Own page in the patient’s language | Own page in the patient’s language | Own page in the patient’s language | Own page in the patient’s language | Own page in the patient’s language | Nothing in the patient’s language |
| Crowns | Own page in the patient’s language | Own page in the patient’s language | Own page in the patient’s language | Own page in the patient’s language | Own page in the patient’s language | Nothing in the patient’s language |
| Bridges | Own page in the patient’s language | Own page in the patient’s language | Own page in the patient’s language | Own page in the patient’s language | Own page in the patient’s language | Nothing in the patient’s language |
| Dentures | Own page in the patient’s language | Own page in the patient’s language | Own page in the patient’s language | Own page in the patient’s language | Own page in the patient’s language | Nothing in the patient’s language |
| Bone grafting | Nothing in the patient’s language | Nothing in the patient’s language | Own page in the patient’s language | Own page in the patient’s language | Own page in the patient’s language | Nothing in the patient’s language |
| Whitening | Nothing in the patient’s language | Nothing in the patient’s language | Own page in the patient’s language | Own page in the patient’s language | Own page in the patient’s language | Nothing in the patient’s language |
| Hygiene | Nothing in the patient’s language | Nothing in the patient’s language | Own page in the patient’s language | Own page in the patient’s language | Own page in the patient’s language | Nothing in the patient’s language |
| Orthodontics | Own page in the patient’s language | Own page in the patient’s language | Own page in the patient’s language | Own page in the patient’s language | Own page in the patient’s language | Nothing in the patient’s language |
| Gum treatment | Own page in the patient’s language | Own page in the patient’s language | Own page in the patient’s language | Own page in the patient’s language | Own page in the patient’s language | Nothing in the patient’s language |
| Root canal | Own page in the patient’s language | Own page in the patient’s language | Own page in the patient’s language | Own page in the patient’s language | Own page in the patient’s language | Nothing in the patient’s language |
- Own page in the patient’s language
- A section on a general page
- Nothing in the patient’s language
Enquiry paths
FormNot on the homepage
- Found on
- /kontakt/en/contact-us
- Asks for
- name, email, phone, treatment, message, newsletter opt-in and privacy consent
- Accepts X-rays and photos
- no
PhoneOn the homepage
- Number in Hungary
- tap to call
Structured data
- Types found
- Dentist, Organization, WebSite, WebPage, BreadcrumbList, OpeningHoursSpecification
- Problems
- none
- Missing
- Questions and answers on /en/dental-treatment-hungary/dental-implants-faq are not marked up as FAQPage
- Prices on /zahnarzt-ungarn-preise are not marked up as Offer
Attribution
- Tags found
- Google Tag Manager, Google Analytics 4 and Google Ads conversion tag
- Source of each enquiry
- The form sends the landing page with each enquiry, but no campaign data.
Limits of this reading
- JavaScript was not executed. We read what a link preview or a simple crawler reads.
- A sample of pages was read, not the whole site.
- The sitemap did not respond within 20 seconds.