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FirstLineYour clinic’s international enquiries, answered first.

Enquiry Teardown

www.example-zahnklinik.com

Read on 11 September 2026. Manual run. 8 pages read.

Example: a Sopron clinic serving Austrian patients, anonymised.

What is costing you consults

7 findings, ranked by what they cost you in consults.

  1. 1 Medium

    Patients can’t send an X-ray or photos with their first message

    Your coordinator has to ask for them in a second exchange before anyone can talk about a treatment plan or a price.

    Evidence

    • /kontakt The form asks for name, email, phone, treatment, message, newsletter opt-in and privacy consent, with no way to attach a file.

  2. 2 Medium

    No WhatsApp or other messaging app

    A patient who would rather send a message than fill in a form or call an international number has no way to do it.

    Evidence

    • /

  3. 3 Medium

    UK and Irish patients can’t read about hygiene in English

    Those treatments have pages in German and nothing in English, so a patient comparing clinics for them finds nothing here to read, and the enquiry goes to a clinic where they can. Bone grafting and whitening get only a paragraph on a general page in English.

    Evidence

    Your English site links to 17 pages; your German site links to 35.

    • /
    • /en/

  4. 4 Medium

    No local phone number for Austrian and German patients

    Calling you from their own country means an international call to Hungary just to ask a first question.

    Evidence

    • /kontakt The number given: +3699000000

  5. 5 Low

    No enquiry form on the homepage

    A patient ready to ask has to find the contact page first.

    Evidence

    • /

  6. 6 Low

    UK patients see prices in EUR only

    They convert every figure themselves before they can compare it with prices at home.

    Evidence

    • /en/dentist-hungary-prices € 500

  7. 7 Low

    Search engines can’t show patients your FAQ as answers

    Your FAQ page isn’t marked up as questions and answers, so search engines and AI assistants read it as plain text rather than as answers they can show.

    Evidence

    • /en/dental-treatment-hungary/dental-implants-faq

Not measured here: how fast you answer

First reply to an enquiry
not measured

This teardown reads your public pages. It never sends an enquiry, so it can’t time your reply.

The Patient Flow Audit does. Over five working days we send enquiries to your clinic in English, German and Hungarian, through every path this readout found, and time each reply to the minute. Hungarian is the control: the gap is measured against your own best response, not an industry average.

Patient Flow Audit, €1,200

Or ask a question first, about this readout or whether the audit is indicated for your clinic. A 20-minute diagnostic call can be booked on the same page.

No published benchmark covers cross-border patient enquiries; the response-time figures that circulate measure B2B sales leads. That gap is why the audit exists. After ten audits we will publish our own measured number.

Languages

German

Where
/
Pages linked
35
Words on landing page
1,200
Language tag
correct
hreflang
reciprocal

English

Where
/en/
Pages linked
17
Words on landing page
1,398
Language tag
correct
hreflang
reciprocal

Hungarian

Where
/hu/
Pages linked
not read
Words on landing page
not read
Language tag
not read
hreflang
not read

Source countries

United Kingdom

Pages in
English
Prices shown in
EUR not their currency
Local phone
no
Consultation in the country
no

Ireland

Pages in
English
Prices shown in
EUR matches
Local phone
no
Consultation in the country
no

Germany

Pages in
German
Prices shown in
EUR matches
Local phone
no
Consultation in the country
no

Austria

Pages in
German
Prices shown in
EUR matches
Local phone
no
Consultation in the country
no

Switzerland

Pages in
German
Prices shown in
EUR not their currency
Local phone
no
Consultation in the country
no

Italy

Pages in
no pages in their language
Prices shown in
no prices
Local phone
no
Consultation in the country
no

Treatment pages per source country

Implants

page
UK, IE, DE, AT, CH
none
IT

Crowns

page
UK, IE, DE, AT, CH
none
IT

Bridges

page
UK, IE, DE, AT, CH
none
IT

Dentures

page
UK, IE, DE, AT, CH
none
IT

Bone grafting

page
DE, AT, CH
section
UK, IE
none
IT

Whitening

page
DE, AT, CH
section
UK, IE
none
IT

Hygiene

page
DE, AT, CH
none
UK, IE, IT

Orthodontics

page
UK, IE, DE, AT, CH
none
IT

Gum treatment

page
UK, IE, DE, AT, CH
none
IT

Root canal

page
UK, IE, DE, AT, CH
none
IT
page
Own page in the patient’s language
section
A section on a general page
none
Nothing in the patient’s language

Enquiry paths

FormNot on the homepage

Found on
/kontakt/en/contact-us
Asks for
name, email, phone, treatment, message, newsletter opt-in and privacy consent
Accepts X-rays and photos
no

PhoneOn the homepage

Number in Hungary
tap to call

Structured data

Types found
  • DentistTells search engines this is a dental practice, so it can appear in searches for a dentist and on maps.
  • OrganizationNames the business behind the site, which search engines use for its name and logo.
  • WebSiteNames the site as a whole, which search engines can show as the site name in results.
  • WebPageDescribes the page itself; it adds little on its own.
  • BreadcrumbListShows the page’s place in the site as a trail in search results, instead of a bare address.
  • OpeningHoursSpecificationOpening hours, which search engines can show beside the clinic’s listing.
Problems
none
Missing
  • Questions and answers on /en/dental-treatment-hungary/dental-implants-faq are not marked up as FAQPageMarks questions and answers, so search engines and AI assistants can read them as answers.
  • Prices on /zahnarzt-ungarn-preise are not marked up as OfferAttaches a price to a treatment, so search engines read the price instead of guessing it from the text.

Attribution

Tags found
Google Tag Manager, Google Analytics 4 and Google Ads conversion tag
Source of each enquiry
The form sends the landing page with each enquiry, but no campaign data.

Limits of this reading

  • JavaScript was not executed. We read what a link preview or a simple crawler reads.
  • A sample of pages was read, not the whole site.
  • Your sitemap didn’t answer, so pages it lists that no link on the site leads to weren’t considered.