Enquiry Teardown
www.example-clinic.co.uk
Read on 11 September 2026. Manual run. 5 pages read.
Example: a Budapest clinic with a London consultation office, anonymised.
What is costing you consults
6 findings, ranked by what they cost you in consults.
1 High
No German or Italian pages, though your form accepts German, Austrian, Swiss and Italian patients
Patients from those countries read your site in a language that isn’t theirs, or leave.
Evidence
- /contact/
United Kingdom France Hungary Austria Denmark Germany Ireland Italy
- /contact/
2 Medium
Irish patients see prices in GBP only
They convert every figure themselves before they can compare it with prices at home.
Evidence
- /prices/
£ 399
- /prices/
3 Medium
Patients can’t send an X-ray or photos with their first message
Your coordinator has to ask for them in a second exchange before anyone can talk about a treatment plan or a price.
Evidence
- /contact/
your-name, your-email, phone, your-message
- /contact/
4 Medium
No WhatsApp or other messaging app
A patient who would rather send a message than fill in a form or call an international number has no way to do it.
Evidence
- /
5 Medium
No phone number on the homepage
Your number appears on inner pages only. A patient on the homepage, on a phone, has nothing to tap.
Evidence
- /
- /contact/
href="tel:+44 20 0000 0000"
6 Low
Prices are on the page but not in the markup
Machines reading the page see the price list as text, with no price attached to any treatment.
Evidence
- /prices/
Not measured here: how fast you answer
- First reply to an enquiry
- not measured
This teardown reads your public pages. It never sends an enquiry, so it can’t time your reply.
The Patient Flow Audit does. Over five working days we send enquiries to your clinic in three languages, through every path this readout found, and time each reply to the minute.
In a US study of 1.25 million sales leads, firms that tried to reply within an hour were nearly seven times as likely to reach a meaningful conversation as firms that waited an hour longer. Oldroyd, McElheran and Elkington, “The Short Life of Online Sales Leads”, Harvard Business Review, March 2011.
Languages
English
- Where
- www.example-clinic.co.uk
- Pages linked
- 44
- Words on landing page
- 895
- Language tag
- correct
- hreflang
- reciprocal
Hungarian
- Where
- www.example-clinic.hu
- Pages linked
- not read
- Words on landing page
- 1,328
- Language tag
- correct
- hreflang
- reciprocal
French
- Where
- www.example-clinic.fr
- Pages linked
- not read
- Words on landing page
- not read
- Language tag
- not read
- hreflang
- not read
Source countries
United Kingdom
- Pages in
- English
- Prices shown in
- GBP matches
- Local phone
- yes
- Consultation in the country
- yes
Ireland
- Pages in
- English
- Prices shown in
- GBP not their currency
- Local phone
- no
- Consultation in the country
- no
Germany
- Pages in
- no pages in their language
- Prices shown in
- no prices
- Local phone
- no
- Consultation in the country
- no
Austria
- Pages in
- no pages in their language
- Prices shown in
- no prices
- Local phone
- no
- Consultation in the country
- no
Switzerland
- Pages in
- no pages in their language
- Prices shown in
- no prices
- Local phone
- no
- Consultation in the country
- no
Italy
- Pages in
- no pages in their language
- Prices shown in
- no prices
- Local phone
- no
- Consultation in the country
- no
Treatment pages per source country
| Treatment | UK | IE | DE | AT | CH | IT |
|---|---|---|---|---|---|---|
| Implants | Own page in the patient’s language | Own page in the patient’s language | Nothing in the patient’s language | Nothing in the patient’s language | Nothing in the patient’s language | Nothing in the patient’s language |
| Crowns | Own page in the patient’s language | Own page in the patient’s language | Nothing in the patient’s language | Nothing in the patient’s language | Nothing in the patient’s language | Nothing in the patient’s language |
| Bridges | Own page in the patient’s language | Own page in the patient’s language | Nothing in the patient’s language | Nothing in the patient’s language | Nothing in the patient’s language | Nothing in the patient’s language |
| Veneers | Own page in the patient’s language | Own page in the patient’s language | Nothing in the patient’s language | Nothing in the patient’s language | Nothing in the patient’s language | Nothing in the patient’s language |
| Dentures | Own page in the patient’s language | Own page in the patient’s language | Nothing in the patient’s language | Nothing in the patient’s language | Nothing in the patient’s language | Nothing in the patient’s language |
| Bone grafting | Own page in the patient’s language | Own page in the patient’s language | Nothing in the patient’s language | Nothing in the patient’s language | Nothing in the patient’s language | Nothing in the patient’s language |
| Oral surgery | Own page in the patient’s language | Own page in the patient’s language | Nothing in the patient’s language | Nothing in the patient’s language | Nothing in the patient’s language | Nothing in the patient’s language |
| Whitening | Own page in the patient’s language | Own page in the patient’s language | Nothing in the patient’s language | Nothing in the patient’s language | Nothing in the patient’s language | Nothing in the patient’s language |
- Own page in the patient’s language
- A section on a general page
- Nothing in the patient’s language
Enquiry paths
FormOn the homepage
- Found on
- //contact//dental-implants/
- Asks for
- name, email, phone, message, country, consultation preference and privacy consent
- Accepts X-rays and photos
- no
PhoneNot on the homepage
- Number in United Kingdom
- tap to call
EmailOn the homepage
Live chatOn the homepage
- Live chat
- Smartsupp
Structured data
- Types found
- Dentist, PostalAddress, WebSite, WebPage, BreadcrumbList
- Problems
- none
- Missing
- Prices on /prices/ are not marked up as Offer
Attribution
- Tags found
- Google Tag Manager, Google Ads conversion tag and Meta Pixel
- Source of each enquiry
- The form sends campaign and ad-click data with each enquiry.
Limits of this reading
- JavaScript was not executed. We read what a link preview or a simple crawler reads.
- A sample of pages was read, not the whole site.
- Language versions on other domains were not read.