Enquiry Teardown
www.example-clinic.co.uk
Read on 11 September 2026. Manual run. 5 pages read.
Example: a Budapest clinic with a London consultation office, anonymised.
What is costing you consults
6 findings, ranked by what they cost you in consults.
1 High
German, Austrian and Italian patients can’t read your site in their own language
Your form accepts patients from those countries, but there are no German or Italian pages, so they read in a language that isn’t theirs, or leave.
Evidence
- /contact/
United Kingdom France Hungary Austria Denmark Germany Ireland Italy
- /contact/
2 Medium
Irish patients see prices in GBP only
They convert every figure themselves before they can compare it with prices at home.
Evidence
- /prices/
£ 399
- /prices/
3 Medium
Patients can’t send an X-ray or photos with their first message
Your coordinator has to ask for them in a second exchange before anyone can talk about a treatment plan or a price.
Evidence
- /contact/ The form asks for name, email, phone, message, country, consultation preference and privacy consent, with no way to attach a file.
4 Medium
No WhatsApp or other messaging app
A patient who would rather send a message than fill in a form or call an international number has no way to do it.
Evidence
- /
5 Medium
No phone number on the homepage
Your number appears on inner pages only. A patient on the homepage, on a phone, has nothing to tap.
Evidence
- /
- /contact/
6 Low
Search engines can’t show patients your prices
Your prices are on the page but not in the markup, so machines reading it see no price attached to any treatment.
Evidence
- /prices/
Not measured here: how fast you answer
- First reply to an enquiry
- not measured
This teardown reads your public pages. It never sends an enquiry, so it can’t time your reply.
The Patient Flow Audit does. Over five working days we send enquiries to your clinic in English, German and Hungarian, through every path this readout found, and time each reply to the minute. Hungarian is the control: the gap is measured against your own best response, not an industry average.
Or ask a question first, about this readout or whether the audit is indicated for your clinic. A 20-minute diagnostic call can be booked on the same page.
No published benchmark covers cross-border patient enquiries; the response-time figures that circulate measure B2B sales leads. That gap is why the audit exists. After ten audits we will publish our own measured number.
Languages
English
- Where
- www.example-clinic.co.uk
- Pages linked
- 44
- Words on landing page
- 895
- Language tag
- correct
- hreflang
- reciprocal
Hungarian
- Where
- www.example-clinic.hu
- Pages linked
- not read
- Words on landing page
- 1,328
- Language tag
- correct
- hreflang
- reciprocal
French
- Where
- www.example-clinic.fr
- Pages linked
- not read
- Words on landing page
- not read
- Language tag
- not read
- hreflang
- not read
Source countries
United Kingdom
- Pages in
- English
- Prices shown in
- GBP matches
- Local phone
- yes
- Consultation in the country
- yes
Ireland
- Pages in
- English
- Prices shown in
- GBP not their currency
- Local phone
- no
- Consultation in the country
- no
Germany
- Pages in
- no pages in their language
- Prices shown in
- no prices
- Local phone
- no
- Consultation in the country
- no
Austria
- Pages in
- no pages in their language
- Prices shown in
- no prices
- Local phone
- no
- Consultation in the country
- no
Switzerland
- Pages in
- no pages in their language
- Prices shown in
- no prices
- Local phone
- no
- Consultation in the country
- no
Italy
- Pages in
- no pages in their language
- Prices shown in
- no prices
- Local phone
- no
- Consultation in the country
- no
Treatment pages per source country
Implants
- page
- UK, IE
- none
- DE, AT, CH, IT
Crowns
- page
- UK, IE
- none
- DE, AT, CH, IT
Bridges
- page
- UK, IE
- none
- DE, AT, CH, IT
Veneers
- page
- UK, IE
- none
- DE, AT, CH, IT
Dentures
- page
- UK, IE
- none
- DE, AT, CH, IT
Bone grafting
- page
- UK, IE
- none
- DE, AT, CH, IT
Oral surgery
- page
- UK, IE
- none
- DE, AT, CH, IT
Whitening
- page
- UK, IE
- none
- DE, AT, CH, IT
- page
- Own page in the patient’s language
- section
- A section on a general page
- none
- Nothing in the patient’s language
Enquiry paths
FormOn the homepage
- Found on
- //contact//dental-implants/
- Asks for
- name, email, phone, message, country, consultation preference and privacy consent
- Accepts X-rays and photos
- no
PhoneNot on the homepage
- Number in United Kingdom
- tap to call
EmailOn the homepage
Live chatOn the homepage
- Live chat
- Smartsupp
Structured data
- Types found
- DentistTells search engines this is a dental practice, so it can appear in searches for a dentist and on maps.
- PostalAddressThe clinic’s address, used for maps and local searches.
- WebSiteNames the site as a whole, which search engines can show as the site name in results.
- WebPageDescribes the page itself; it adds little on its own.
- BreadcrumbListShows the page’s place in the site as a trail in search results, instead of a bare address.
- Problems
- none
- Missing
- Prices on /prices/ are not marked up as OfferAttaches a price to a treatment, so search engines read the price instead of guessing it from the text.
Attribution
- Tags found
- Google Tag Manager, Google Ads conversion tag and Meta Pixel
- Source of each enquiry
- The form sends campaign and ad-click data with each enquiry.
Limits of this reading
- JavaScript was not executed. We read what a link preview or a simple crawler reads.
- A sample of pages was read, not the whole site.
- Language versions on other domains were not read.